+44 (0) 7939 406 409 info@underwoodconsulting.co.uk

      providing expert tendering and fundraising support

      Underwood Consulting provides fundraising support

      specifically for the charity/health and social care sector

      Bid management and fundraising consultants

      We’re here to support organisations in the health, social care and charity sector to increase their income as well as helping them to achieve a sustainable funding mix, so they can move from strength to strength.

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      Bid management and fundraising consultants

      We’re here to support organisations in the health, social care and charity sector to increase their income as well as helping them to achieve a sustainable funding mix, so they can move from strength to strength.

      Read More

      Our Services

      Find out more about what we can offer you by visiting the links below.



      Alerting you to live opportunities and helping you to submit winning tender bids.

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      We provide the strategical support you need, allowing your organisation to grow and excel.

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      recent news

      Find out about what our team are up to and keep up to date with relevant industry news via our blog.

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      What Our Clients Say

      Check out our testimonials below!

      Kate Newton, Acting Chief Executive, Community Central St Albans, 2017

      Gemma has recently been supporting us at Community Central in looking at funding opportunities for new projects to meet emerging needs. She is thorough, asks great questions and has a keen eye for detail. She has quickly picked up on the issues facing charities in Herts and is able to bring her considerable experience into play. We attended Gemma’s Tender-writing training earlier this year which was superlative: she clearly knows how to write successful tenders and how to avoid the common pitfalls. Community Central is the new name for CVS St Albans, which supports over 200 community groups throughout St Albans District.

      Kathleen Isaac, Head of Business Development, 2017

      I engaged Underwood Consulting undertake some fundraising research, in order to identify potential Trusts and Foundations for which we would be eligible to apply. Gemma undertook a day’s research and identified a number of prospects matched to our organisation and funding requirements, separated into easy to use lists. Gemma also produced a detailed report outlining the prospect research she had undertaken and the wider Trust Fundraising environment to help inform our Trust Fundraising strategy. Gemma was available to answer follow up questions and was instrumental to helping inform our approach.

      Don Gordon, Chair, Ring 20 Research Support UK, 2016

      Gemma has quickly produced for us a thorough and very professional fundraising strategy looking forward for the next two years .This 28 page document plus appendices has encompassed:• A clear pathway to producing our targeted income for families support and research over the next year, including the methodology for significant increases thereafter. • SWOT analysis. • A review of sustainable income streams (and those that are unsuitable for us). • Returns on expenditure invested. • A comprehensive review of relevant market literature supporting recent history and recommendations for our future development. Gemma has demonstrated a noteworthy ability to identify with our charity’s scope, activities and needs quickly and we think her work has been excellent and it has given us the confidence to promote our charity and head towards its next step stage of growth and development.

      Kate Higgs, Income Generation & Marketing Director August 2018

      Gemma has supported Ormiston Families with trust and statutory work since January 2018, firstly as our interim Trusts and Foundations Manager and more latterly as our interim Senior Bid Writer. During this time she has developed a trusts and foundations strategy, a statutory bidding process and developed a healthy pipeline of prospects to fund our work. She has been a great mentor for our income generation officer and helped us recruit an experienced Trusts and Foundations Manager. Gemma is not just a consultant – she quickly became one of the team and shows a real interest and passion for the work that Ormiston Families does. She has been a great asset to the whole of the organisation.

      Alison Smith, Business Development Director, 2017

      Gemma presented her services in a professional and concise manner. The initial costs and schedule were very clear which allowed us to make an informed decision on how we could progress our project. We have been pleased with how Gemma has taken on board the complexity of the services carried out by our charity. Gemma has managed our project efficiently and has been able to provide us with output as agreed in the project plan. We have been pleased with the content Gemma has provided for our general applications, we are now at a stage where we are able to send out our general application requests. Gemma has conducted herself and the project in a very professional manner, it has been a pleasure working with her.

      Kate Higgs, Head of Income Generation, Volunteering Matters, 2016

      We appointed Gemma Underwood as our Trusts and Foundations consultant in September 2016 following the departure of our Trusts and Foundations manager. In the short time that she has been here she has really hit the ground running, working closely with our Trusts and Foundations intern and supporting the wider Income Generation Team. She developed a first class bid to Children in Need which has quickly progressed to the telephone assessment stage and has also submitted a high quality bid in response to a local authority tender. As part of her assignment she delivered a bid writing course to colleagues across the organisation. Delegates included those who had substantial tender writing experience to those who had little or no experience. She was able to tailor her course to meet the needs of all 12 delegates and feedback has been very positive from all. As well as being very expert in her field, Gemma is a great pleasure to work with and has been a tremendous support to myself and the organisation.

      Mike Adams OBE, Chief Executive, Purple, 2017

      Gemma has provided a first class service and we are delighted to be working with Underwood Consulting. Her grasp of detail and ability to be inclusive bringing the whole team along in the process is second to none. Gemma has turned a really daunting and mammoth task (tender submissions) into a challenging but rewarding experience. I would highly recommend Underwood Consulting.

      Fiona Cronin, Chief Executive, Waltham Forest Carers Association, 2016

      Gemma recently helped us review the method statements part of our bid for a local authority tender. From the outset we were reassured by her prompt responses to our questions, the clarity around what help she could offer, the timetable and the cost. She very quickly understood our needs and her response was thorough, professional and delivered on time. Gemma clearly has a great deal of skill and experience which we think has enhanced our bid and at a very fair price. We would not hesitate to recommend Gemma Underwood and would certainly use her again in the future.

      Alice Hainsworth, Director of Business Development, 2017

      Gemma’s knowledge, understanding and experience in successful tendering was invaluable to us. We have had some success in the past, but the training Gemma provided has equipped us to think more strategically about our approach to tendering. The course was engaging and practical, and very relevant to what we needed to put into practice, including useful information for a higher success rate.

      Susie Willis, CEO, Care Network Cambridgeshire, 2018

      I cannot thank Gemma enough for the work she has done and is continuing to do for our charity. She made the process of working with a fundraiser enjoyable and motivating. Gemma has worked really collaboratively with us so that she understands us as an organisation, as well as developing a thorough understanding of our fundraising needs. Nothing is too much trouble and I feel that we are in safe hands.

      Michele Smith, Owner, Michele Smith Communications, 2018

      Gemma worked with me to put together a fantastic tender. Not only was I awarded the contract but I was congratulated on the quality of the tender. She was extremely professional and knowledgeable. I would not have been able to do this without her expertise and she was a pleasure to work with.

      John Crawford Chief Executive - Yarrow, 2019

      Underwood Consulting has supported Yarrow to improve our tender and grant application offers by providing us with a great consultancy package. Gemma is not only exceptionally knowledgeable about our sector, she has a wealth of expertise in tender writing. We love working with Gemma, she is thorough, very person centred and has a great ability to drive projects forward.If you are looking for a company to support you to get your business offer right then we highly recommend Underwood Consulting.

      Kate Mackenzie, Operations Manager - Suffolk Babies.co.uk

      Gemma was a pleasure to work with. She quickly got to grips with our CIC and what we do, and pulled together a huge list of different funding opportunities. We have had some successful bids as a result and as an organisation we are now much clearer on our strategy for the next few years. Working with Gemma has helped me to understand how to manage the funding pipeline, and it has given me more confidence in applying for funding, creating case studies, and how to keep on top of all the different funds available to us. We would definitely work with Gemma again.

      Penny McClosky, Co-owner, Trips n Treats, 2021

      Gemma at Underwood Consulting was a great help when writing our bid. Always there to answer any questions and her final responses were so spot on and professional. We would thoroughly recommend this service.

      Kath Cockshaw, Executive Director, Marks Hall Estate 2022

      I loved working with Gemma when I was Executive Director at Markshall Estate. We went on a journey together over 3 years which included two years of navigating the funding landscape for culture and heritage organisations through the global pandemic. I chose to work with Gemma because I wanted to work with a fundraiser who was local to the Estate, and Gemma’s background was a good fit for the strategic direction of the Charity. Gemma was authoritative in her approach, she created a flexible fundraising strategy which fitted our needs, and she worked well with the board and senior management. I am looking forward to working with Gemma again and would highly recommend her.

      John Crawford CEO - Three C's August 2022

      Over the last 18 months, Underwood Consulting has supported Three Cs to develop our Fundraising Strategy and tendering approach for new business.  Gemma is exceptionally knowledgeable in the areas of both fundraising and tender writing and has recently supported us to retain and win new business in the region of £1.5 million.  Underwood Consulting is very client focussed and we see Gemma as part of our Team rather than an external consultant.  For a medium sized charity like Three Cs the input and commitment that Underwood Consulting has provided over the last 18 months has proven exceptional.  We now have a very clear business growth strategy in place and the ability to submit tenders that win us new business.


      Sally Winston, Chief Executive, Lighthouse, 2023

      Having worked with us for just under a year, Underwood Consulting has quickly gained an understanding of the complexities of our work and the impact of domestic abuse. We contracted Gemma to support us with grant fundraising which she continues to do with great diligence, and her expertise in bid writing has enabled us to successfully win a tender essential to the ongoing sustainability and development of our Organisation. I can’t thank Gemma enough for her time and commitment in supporting Lighthouse.

      Mat Sheldon, Special Projects, Poplar HARCA 2023

      We found working with Underwood Consulting a very positive experience, with Gemma’s strategic focus, insight and professional approach powerfully sharpening Poplar HARCA’s fundraising. Which will no doubt benefit the local community for many years to come.

      Here at Underwood Consulting, we’re here to help you.

      We have a wide range of knowledge in both tenders and fundraising for the Health and Social Care sector.
      Whether you’re looking to secure funding or want assistance in submitting winning tender submissions, we provide the necessary support to enable your organisation to grow.

      About Underwood Consulting

      Find out about our extensive experience and areas of expertise below!

      Our Director has had a wide range of experience in managing tendering processes, which saw her win contracts worth several million pounds as well as achieving excellent tender submission scores. Gemma also has extensive experience in creating fundraising strategies which have seen many charities increase their income, including one by over 30% a year.
      Following several years of government funding cuts, we understand that providers in the Health and Social Care sector are facing unprecedented pressures in terms of maintaining their income and securing funding to enable them to re-invest. As a result of this, ensuring the sustainability and continuation of their vital services is more challenging than ever before – but that’s what we’re here to help with.
      Gemma has brought people she has worked with throughout her career in the sector, to establish a base of associates supporting Underwood Consulting, who are well qualified, experienced and most importantly share a passion and ethos befitting the charity, health and social care sector. This ensures the team at Underwood Consulting will work hard to help your charity grow and achieve results you can be proud of.

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